I am aware I chose a strange and not very easy to pronounce name.
Eudaimonia is a term that Greek Philosophers used to define the cultivation of virtue, the pursuit of human flourishing, the fulfillment of our unique potential as human beings.
In the times we are living now, in many aspects, our ability to cultivate virtue and human development depends a lot on the time we have. And in modern society, even more if you have a demanding job, and a family you want to spend time with, it is difficult to have that time, unless you have “the money to buy it”.
Having time can mean to do what you really want to do in a specific moment in time of your life. And there is a major difference between doing what you want and like, what makes you feel complete, instead of what you have to because you have to.
In Greek, Eu means “good”, Daimon means “self”.
We aim to cultivate virtue through educating ourselves about “money”, something usually related or associated with banal aspects and greed, and not with the cultivation of virtue at all.
But we do think they match, hell they do. Money can help people to flourish in many other aspects. In my case it definitely helped me to.
And if we are wrong in the substance and money cannot promote human flourishing and can only promote greed, I guess we might be pursuing a paradox. Fair enough. Paradoxes only remain as such until somebody thinks about them the other way around.
Decoding that paradox will require a lot of motivation. And I have one motivation, strong, that comes from my inner self. It comes from my roots.
I was raised in a very particular family, full of gifts and moral codes, of fruitful and thoughtful discussions, of strong brotherhood and big respect for examples. Generosity has been always part of what I saw, of what I inherited.
My mother taught me that all the good in life is sterile if not shared, and that emotions connect souls, and my father taught me to stick with your inner code, above all, with character and discipline. Even when it hurts to do so, even when witnessing that many others behave differently.
My brothers provided me with an example to follow, and the example was multiplied, as I have four brothers, all older than me. All of them are outstanding people driven by principles. I saw an example to learn from in each one of them, in different ways.
I just received and witnessed generosity, examples, truth, caring-intelligence and discipline all over my life.
So the response is simple, I do this to correspond and to practice loyalty to what I was taught and what I saw, together with the inestimable gifts I have been given. It is indeed that simple, but profound at the same time, and all motivation just flows because of that.
These are the same principles I committed to teach my sons and daughter. I want them to see and learn an example, and hopefully celebrate one day that they had a father to look up to, trying to ride life with virtue on his side.